JÜRA

JÜRA is a rising voice in Portuguese pop, weaving poetry, vulnerability, and raw emotion into songs that sound unequivocally like herself, bringing a deeply personal vision to the national music scene, grounded in truth, feeling, and lyrical honesty.

Her work explores the intersection of love and pain, often treating them as one and the same. For JÜRA, beauty resides in sadness, and her lyrics echo a profound belief that love — though fragile — is eternal. It’s this emotional clarity that sets her apart and connects her to a new generation searching for meaning through music.

JÜRA's debut EP introduced listeners to her distinctive voice and artistic universe: intimate, intense, and fiercely authentic. Tracks unfold like confessions, carrying the weight of lived experience and poetic reflection, all underscored by minimal yet hauntingly beautiful production.

Rooted in the present but echoing timeless emotional truths, JÜRA refuses to separate her art from her essence, and that’s why she’s quickly becoming one of the most captivating and promising figures in Portuguese music.